Harvesting the Sun
SaharaSolar is a local SME (Small & Medium Enterprise) operating in the solar energy sector. Its target customers include both businesses and households. SaharaSolar was established in 2010 with 1 million US Dollar equity. The company’s revenues gradually grew and exceeded 20 million USD in 2018, and net income reaching 5 million USD. Currently, the company employs 45 staff, 30 of them are technicians and engineers.
Ms. Eman Ali, the founder of the company described her vision when she started the |
company as “I dream of utilizing the gift of the sun to benefit our society and the environment. The sun’s potential is so enormous that exceeds petrol and fossil fuel benefits“. She was 27 when she started the company that specializes in supplying, installing, and maintaining solar systems for houses, farms, commercial, and governmental buildings.
When asked about the biggest challenge she faced with her start-up, she mentions the local culture. The prevailing culture of cheap government-subsidized electricity, V8 petrol engine cars, low awareness of environmental hazards, and poor perception of solar energy potential negatively impacted how the society perceived SaharaSolar services. |
To overcome these challenges, the company relied on creating and building awareness through mass digital communication, podcasts, and videos. This is due to the fact that the younger educated generations were expected to embrace the shift towards sustainable energy sources, and convey this transformation to their older family members.
The biggest boost the solar sector witnessed was the governmental policies and regulations that encouraged the adoption of solar energy in commercial and household |
use. For examples the government offered the following:
- Fast-track business establishment for solar energy companies,
- Interest-free loans to finance conversion to solar energy,
- Tax exemptions,
- Attractive prices to buy electricity produced from solar sources, by household and
commercial “farmers”,
- Zero customs on solar systems equipment and infrastructure components.
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Explain the other factors than governmental policies that could affect SaharaSolar innovations in cleaner technology.
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