Order Operations Strategy Assignment

Order Operations Strategy Assignment
1. Explain how organizations seek to gain competitive
advantage.
2. Define order qualifiers and order winners.
3. Explain approaches for understanding customer
wants and needs.
4. Define search, experience, and credence attributes, and provide an example of each.
5. Describe how customers evaluate goods and
services.
6. What are the five competitive priorities? Cite an
example of an organization that demonstrates the
competitive priority.
7. Define mass customization and provide two
examples.
8. What is innovation? Provide two examples from
well-known companies.
9. Define strategy. Explain how corporate, business,
and functional strategies support overall strategy.
Order Operations Strategy Assignment
10. Provide some examples of core competencies, and
explain the value to an organization of understanding its core competencies.
11. What is operations strategy? How can it support
competitive priorities?
12. Explain the role of OM, sustainability, and operations in strategic planning.
13. Describe Hill’s framework for operations strategy.
14. How does Dr. Hill’s strategy framework tie corporate strategy to marketing and operations strategy?
15. How would you rank McDonald’s competitive
priorities in Exhibit 3.6?
16. Provide three examples of McDonald’s
management making choices on sustainability.
17. What might the competitive advantage be for each
of the following companies?
a. eBay
b. Southwest Airlines
c. Starbucks
d. Apple
e. Facebook
f. Uber
g. 3M
h. Amazon
i. Bentley automobiles
j. Nordstrom
18. Select a business with which you are familiar and
identify examples of order qualifiers and winners.
You might also research the businesses on the
Internet or visit the library.
19. Select a business with which you are familiar and
identify examples of customers using search, experience, and credence quality to evaluate the good
or service. You might also research the businesses
on the Internet or visit the library.
20. Provide examples of search, experience, and credence attributes for a ride sharing service such as
Uber or Lyft.
21. Choose an organization with which you are familiar
that falls into one of the following categories: