Order Goods and Service Design Assignment
1. Explain the importance of new product design and
development.
2. What are the six major steps in designing goods
and services?
3. What is prototype testing? Why is it used?
4. Explain the concept and application of quality
function deployment.
5. Describe the goal-post view of conforming to
specifications.
6. Describe how the Taguchi loss function is used for
designing manufactured goods.
7. Describe how reliability is used for designing
manufactured goods.
8. Describe how design for manufacturability (DFM)
and design for sustainability are used for designing
manufactured goods.
9. What is the rationale for product and process
simplification?
10. Explain the five elements of service-delivery system design.
11. What is customer contact?
12. Define high- and low-contact systems and provide
examples of each.
13. Describe the four elements of service-encounter
design.
Order Goods and Service Design Assignment
14. Define a service guarantee and provide one
example.
15. Define a service upset and provide one example
from your personal experiences.
16. Explain how goods and service design concepts are
integrated at LensCrafters.
17. How might modern technology, such as the Internet,
be used to understand the voice of the customer?
18. What lessons can be learned from the LaRosa’s
Pizzeria boxed example?
19. In building a House of Quality, what departments
or functions should be involved in each step of the
process?
20. Explain how the goal-post view of conforming to
specifications differs from Taguchi’s loss function.
Would you rather buy an automobile where suppliers used the goal-post or Taguchi models? Why?
21. Research and write a short paper (maximum two
typed pages) illustrating an example of how a company
applies concepts of Design for Environment (DfE).
22. Choose a servicescape for a business with which
you are familiar and list key physical attributes of
the servicescape and their impact on customer
service and value. Explain how the servicescape
establishes the behavioral setting for your example.
23. Define lean and elaborate servicescapes and give
an example not in the textbook.
24. Select a service at your school, such as financial aid,
bookstore, curriculum advising, and so on. Propose
a redesign of this service and its service delivery
system. First, baseline the current service and system and then suggest how to redesign and improve
it. Make use of chapter ideas as best you can.
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