IMPORTANCE OF CHANNELS IN BUSINESS

Channels
As we went through the channels, we learned a great deal of information that changed my initial business model canvas scope. We discovered that the channel has to incorporate three tools through research and learning the Customer Discovery process. The first one is marketing, which creates awareness of Unit 110 Home services in the market. Secondly, create leads that consumers will use not only to buy but also to develop a deep relationship with the company. The three sections we will incorporate in the channels section are marketing, sales, and customer support.
✓ Marketing
marketing creates awareness of the company, its services, its value proposition, and mode of purchasing. The marketing also creates leads that allow the customer to understand the purchasing process in the company. Given we are an ecommerce platform offering products from other producers, our channels will dwell on online selling. The marketing channels we shall exploit to reach our target market include the following;
✓ Social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat) – Given our target consumers are college students, they form the greatest users of social media platforms.
✓ Tv – television has the greatest reach, which is approximately 70.1% of America’s population.
✓ Outdoor- outdoor services will include Pace University career events, sports events, networking events, parties, and religious meetings. These marketing channels will enable us to speak directly to consumers and associate with them.
✓ Email marketing – the email will involve customers who agree to receive updates about our features, new products, and promotions. Emails will also ensure we keep our customers and make them return customers.
+ Magazines – magazines appeal to these groups since most of them are interested in fashion, beauty, luxury, and being updated.
+ Advertising – this is advertising, in general, using other forms.
+ Sales
The channel section will also consider the sales. This part focuses on engaging with customers and taking orders. It is “Where” the customers will get our products. Our company is purely an ecommerce business that has partnered with small-scale décor retailers and manufacturers. Our partners will be selling their products through our platform while we provide the link between the customers and the products. Our business model is designed such that customers can either check products online and buy in-store or check online and buy online. We shall also offer delivery services to these customers of home décor products. The sales channels we shall use include;
+ web (e-commerce) – This will be our shop where the customer will get to view the product get information about it, and purchase while still in the comfort of their homes.
+ in-app-purchases, customers will make purchases online
+ Support
Support involves how we intend to support our customers. Research indicates that customers have several needs, and they expect the sellers to meet them before and after they purchase a product. Support channels assist customers in having a successful purchasing experience. They will include;
✓ Website – engage public relations on our website to inform our customers.
 + phone – 24/7 call service to solve any queries
+ online chat – to enable customers to engage with our interior designers and salespersons through a chat tool in our ecommerce store.
+user groups/forums – in social media to enhance customer interactions
 
Customer relations
This part describes the type of relationships our company makes with our customer segments. The hypothesis we asked ourselves was what type of customer relationships our customer segments expected us to have. Since we operate online, we researched our hypothesis and made a decision on the following customer relationships
x 24/7 customer chat service
x After-sale services
x Self-service
x Social media interactions.
+ Long-term relationships – we expect to have a long-term relationship with the consumers t ensure we expand our market base. We shall reach them through emails and adverts.
+ Personal assistance – our sales representative and interior design will be online 24/7 to our customers to enable them to find what they are looking for and improve their purchasing experience.
+ Automated services – our customers will have to create an account with us, enabling them to save their carts, purchase history, and funds to provide personified experience.
+ communities – we shall create online user groups/ forums to enable the engagements of our customers. This will enable them to create a community where they will help each other find products, get discounts, and other fascinating purchasing and after-service experiences.
 
 

Get Professional Assignment Help Cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our essay writers are graduates with diplomas, bachelor’s, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
Why Choose Our Academic Writing Service?

Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support
Get superb grades consistently

How It Works
1.      Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2.      Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3.      Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4.      Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

PLACE THIS ORDER OR A SIMILAR ORDER WITH ESSAY SCORES TODAY AND GET AN AMAZING DISCOUNT