CREATE COMPETITIVE ADVANTAGE.
When all these things are provided and followed to the latter, it will give the company a better selling point than that of its competitors, since it will have gained popularity among the artist and the community at large.
The collaboration will enable the company to lay a strong foundation in the community to strengthen the brand equity and increase the market share.
We can hypothetically speak to create a scenario whereby the company works with 20 artists in terms of metrics. These artists each have a following of roughly fifty thousand people. Once these artists are incorporated into the company, then that means that each of their followers will automatically join the companies market share in a case whereby they have not yet heard or encountered the company before.
The decision to also collaborate with local textile companies and minimize textile waste will be able not only to paint the company in a positive light to the community but also to the government. This will allow the company to cut costs that would have been otherwise used to import the materials needed to manufacture their clothes.
The money saved can therefore be channeled to fund other activities that might lead to the development of the community.
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