DATA AND INFORMATION SYSTEM IN A FIRM

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What data or information would be necessary to develop a change program at Kodak?

Data and information in any organization are critical because it serves as an essential resource in making fundamental decisions that affect the company. Company experiences become the source of guidelines in the innovation of new products in Kodak and Fujifilm. In this case, marketing data and information are critical to helping new and better facilities associated with management. The IT application forms the basis of achieving the primary goals through data and information related to the organization. To initiate and develop a change program at Kodak, it is significant to maintain the information as part of its guidelines.
 

What Kind of performance gaps can you identify at Kodak?

First, Kodak lagged in terms of efficiency until the executive management decided to restructure to reduce the organizational workforce. The performance gap prevented the company from realizing its full potential in production. Also, leveraging new technology and digitization through the business structure was cumbersome though a noble idea to give the business a cutting edge. The middle-level managers, coupled with organizational culture, failed in capitalizing on the investment of digital technology, making the company miss its top goals.

Why is it so essential to use diagnosis before implementing a change program?

Diagnosis is critical before making a move to implement a change program in an organization because it helps identify problems associated with the organization and determine the causes for management to plan for sustainable solutions. For a company such as Kodak, the diagnosis process is a powerful consciousness that raises activity in its fundamental rights. In this regard, its primary usefulness relates to the action that it induces the issue.  For that reason, the company diagnosis forms a critical part of any re-design effort. Lastly, it is impossible to understand the need for change without proper diagnosis and resolve the current issue.
 
 
 

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