[Answered]Principles of Health Behavior-W5 Concept Paper-Marketing Initiative
Social marketing is a tool to effectively change and influence behavior by targeting the social and physical determinants of health. Most health communication approaches make use of audience segmentation and message targeting practices (e.g., targeted to high risk sub-populations) (DiClemente et. al., 2018). In continuing the preparation for your concept paper, develop a strategic marketing concept to promote your public health initiative. You may consider […]