Discussion (Case 1)
Henderson, Rebecca M. and Ryan Johnson (2012), “L’Oréal: Global Brand, Local Knowledge,” Pages 1-14. Harvard Business School. Product 9-311-118.
Electronic copies of the cases can be purchased for approximately at Harvard Business Publishing. Access: https://hbsp.harvard.edu/import/757992 (Links to an external site.)
Due: Sun Sept 27 @10:00pm NOTE: Original Post due @10:00pm; Reply Post due @11:30pm.
Answer ALL Discussion Forum Questions and Reply to at least 1 other student’s post. Please give reasons WHY when giving your opinions.
L’Oreal is a large CPG company and has built, maintained and adjusted its marketing capabilities over time. Students are to examine the top capabilities of L’Oreal, probing why and how these strengths emerged. Think about potential tradeoffs that come with those choices. Think about comparison firms (i.e., Proctor
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