[Answered]Principles of Health Behavior-W5 Concept Paper-Marketing Initiative

Social marketing is a tool to effectively change and influence behavior by targeting the social and physical determinants of health. Most health communication approaches make use of audience segmentation and message targeting practices (e.g., targeted to high risk sub-populations) (DiClemente et. al., 2018). In continuing the preparation for your concept paper, develop a strategic marketing concept to promote your public health initiative.

You may consider the following marketing tools to deliver your message:
Social Media and Digital Marketing
Brochures
Flyers
Radio
Television
Provide an example of your chosen marketing tool in action. For example, if you choose brochure, you will create a brochure. If you choose radio, create a script. If you choose television, create a script that includes a description of the scene and action occurring.
Next, you will need to provide a step-by-step overview of how you plan to carry out your marketing efforts. You may also find examples of public health marketing tools on the internet.

Paper Details:

Two to three pages, not including the title and reference pages.
A minimum of one peer-reviewed source from public health or public health-related journals. The textbook is also considered a credible source for this assignment.
APA formatting and writing style.
General Expectations for All Written Assignments:

Papers should follow current APA guidelines in terms of type, margins, and citations and address the following areas:
The actual assignment topic. The instructor should be consulted for additional information or clarity on assignment instructions.
Cover the assignment topic in sufficient detail and depth with scholarly sources to support claims.