assessment3.doc

· Which scenario you are addressing?

1. I am working for Gorman and advocating for change internally.
· Your campaign’s aims

Packaging garments for aesthetics and versatility in a sustainable way
· The crisis – Packaging in fashion industry is a big section need to be considered in terms of sustainability, it causes several impacts on environment such as white pollution, water, air pollution etc.

· The opportunity – Standing out from other fashion brands by using more environmental consciousness packaging

· The call to action – using less and more sustainable packaging material which is environmental friendly and degradable.

What is the issue the campaign is addressing and why is this issue important and of relevance to your organization?

Through its website, in store promotions, marketing and the media, Gorman has made a public commitment to environmental and social responsibility. Already choosing to use natural fibres where possible, it was one of the first fashion retailers in Australia to develop an organic range. The design and production management phase of the packaging is perhaps the another most critical stage to influence sustainability practices.

Who is your target market? Suppliers

�Make sure you have some good statistics to back this up

�Good idea

�Make your call to action very specific. What exactly do you want them to do? What packaging do you want them to use (and justify this by explaining why it is better than current). Remember that Gorman already has a strong focus on packaging.

�Gorman have already made inroads into their packaging so make sure you’re not replicating what they’re already done.