(1) How has the orientation of Deutsche Bank changed over time in terms of business segments and
global nature? Why? Do you agree with its strategy? Support and show evidence for your response
by using the financial data provided in the case study. (25% of total mark)
(2) What do the historical financials in the case study tell us about Deutsche Bank’s profitability
ratios in terms of ROA/ROE? Discuss these profitability ratios and assess their implications for the
strategic options facing the co-CEOs in 2012 and in present day Deutsche Bank under current new
CEO John Cryan. (Hint: Examine these questions in the context of the challenging capital market
conditions post-GFC and the Basel III requirements.)
TASK 2: Future Banking Model
In the case study, it was mentioned that Anshu Jain, co-CEO of Deutsche Bank at the time of writing
of the case study, said publicly that the “universal banking model is likely to prevail over ‘pure play’
investment banking” and was in the “best interests of Germany.” He also said in a speech that
“global universal banking was in Deutsche Bank’s DNA from the very beginning”. Universal
banking was a business model embraced by financial institutions in the 1990s as a response to the
globalization of financial markets to provide a “one stop shop” to their customers. In 1999, the US
finally repealed its Glass-Steagall Act which banned universal banks and started to allow American
banks to merge their investment and commercial banking businesses.
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